HOLLYWOOD, CA -- A month after it began CBS Inc. and Time Warner Cable have resolved their bitter retransmission consent dispute. CBS channels, including Showtime, return to to their systems at 3 pm PST.
The Hollywood Reporter says with the football season looming, there has been widespread anticipation of some kind of settlement. Whether that was the final trigger of not, CBS has shown the power of its content and this isn’t going to be the last time they remind a cable or satellite company of how much influence they have over viewers.
CBS set out in this negotiation to get what it considered a historic adjustment which would value their content as highly as cable channels like TNT and USA. Time Warner Cable took the position initially that it was an unreasonable raise and that they would not pay it.
By last week, it was clear they would pay it, and then the talks moved to issues that didn’t even exist the last time they negotiated a deal -- TV everywhere and a range of digital rights.
The Hollywood Reporter says with the football season looming, there has been widespread anticipation of some kind of settlement. Whether that was the final trigger of not, CBS has shown the power of its content and this isn’t going to be the last time they remind a cable or satellite company of how much influence they have over viewers.
CBS set out in this negotiation to get what it considered a historic adjustment which would value their content as highly as cable channels like TNT and USA. Time Warner Cable took the position initially that it was an unreasonable raise and that they would not pay it.
By last week, it was clear they would pay it, and then the talks moved to issues that didn’t even exist the last time they negotiated a deal -- TV everywhere and a range of digital rights.