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Students compete in virtual enterprise competition in Bakersfield

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BAKERSFIELD,CA-  Centennial High School student Brooke Woods is a product in sales specialist for her company Ripple.

Woods along with more than 1,500 students, are competing in a statewide virtual enterprise competition.

"There's nothing real. But, the trade show today is to have them sell their virtual products and/or services," said Nancy Phillips, Western Regional Director.

The students are enrolled in a virtual enterprise program that teaches them the logistics of starting a business. The competition features about 100 different companies specializing in food to fitness.

"Netfit is taking the idea of Netflix and putting instead of TV and movie shows that we do, workout videos via internet," said Bakersfield High School student, Mitchell Bailey.

Students were judged on their sales pitch, marketing plan, and HR scenarios.

"Then we do impact marketing this morning which they create a billboard and they set it up, and the judge has three seconds to look at it and turn his back and score it," said Phillips.

Students are put in real world situations like interviewing for a job. One Bay Area student says it helps build life-long skills.

"Especially throughout high school. A question I keep asking myself is why am I learning this in different classes and especially with virtual business? I never had to ask that because there's so many translatable skills that we learn through this program that I'll get to utilize later in the future," said Michael Ruan. 

Three companies will go on to represent the western region in the national business plan competition in New York City in the spring.

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